TOWARD Europe was established in response to the evolution of the travel industry — a sector worth $4,211bn (£2,696bn) globally according to the WTTC – and its goal is to help improve the profitability of industry companies.

Through regular Industry Forums led by top-level speakers, our objective is to create a representative body for travel industry professionals where communication and ideas are freely exchanged in order to create a profitable, healthy and diverse industry for all. Our members collectively drive the agenda for change, constantly illustrating best practice and sharing knowledge, so members benefit individually and the industry benefits overall.

TOWARD Europe is led by a management committee comprising a cross-section of top-level industry executives whose skills base covers sales, marketing, technology and business development.

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Industry Forums 2006